Monday, May 01, 2006

EarthLink Ads Air on RocketBoom

Dave has the skinny. Whoa. Rocketboom's audience has grown to over 300,000. Way cool. I'm no marketeer, but this seems to me like some of the smartest use of advertising dollars.

The interesting thing about "online video" is that it's not as much tied to a "time slot" as Live TV is. Once an ad lives in given movie, it's there to stay. People will eventually download it, and very likely watch it.

There is a huge overhead with operating broadcast television or a cable network. To subsidize this overhead, those networks need as many advertisers as they can get.

Amanda and Andrew's operation has very little overhead. They should be able to make significant profits from their advertising partners, while helping them craft a message that makes sense for their audience.

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